Markting

The country of Brazil with an area of 8.54 million square kilometers, is the fifth-largest country in the world and has a population of about 250 million people. In 2024, Brazil’s trade balance reached $74.6 billion, making it one of the top consumer destinations.

Considering the good relations between Iran and Brazil, Brazil can be considered a suitable destination for Iranian goods.

 

To enter the Brazilian market, you first need to make a decision and calculate a specific price for your product. Then you should start marketing, which we will cover a few methods of it below.

 

After assessing the market by us or deciding to enter the Brazilian market, you will need marketing in Brazil.

(To learn about market research, click here)

 

Identifying exhibitions and renting a booth: One way to introduce goods in the target market is to rent a booth at the relevant exhibition. Given the challenges of transferring money and booking a booth for Iranian companies and the long distance, Atra Atlas Trading Holding is always ready to rent a booth at the target exhibition according to your needs and design and execute it according to your policy. To see and find your exhibition, search in the exhibition section of our website.

 

Identifying wholesale markets and target cities for goods: Traditionally, to enter any market, people would visit its wholesale market. For example, you might go to places like Shiraz Street or Bani Hashem Street in Tehran to buy tiles and ceramics, or Molavi Street in Tehran to buy fabric. In Brazil, for each type of goods, there is a street or neighborhood where most of the stores or producers of those goods are active. Atra Atlas Trading Holding, with its knowledge of city by city and neighborhood by neighborhood in Brazil, is ready to market and sell goods in Brazil.

 

Posting and advertising on wholesale websites: Atra Atlas Trading Holding has predicted two methods for using this approach.

  1. Identifying all local wholesale websites in Brazil that Brazilians commonly use.

  2. The AtraAtlas Brazil website is currently the only Iranian website in Portuguese in Brazil that has a section for Iranian goods where you can showcase your product.

 

Identifying direct consumers, sending samples and proposals: With the presence of Atra Atlas offices in Brazil, the company can identify the consumers and the target market for your product. After identifying and establishing initial contact, they will send your product along with a catalog and sample to the consumer.

Above are four examples of how Atra Atlas Trading Holding markets. Atra Atlas Trading Holding always considers new methods for creating markets in Brazil and, using the experience and energy of young and local forces, can market your goods.

For more information, please contact our company.